Job Description

Public Relations Coordinator (Part-Time)

River Rock Animal Hospital – Midland, MI

River Rock Animal Hospital is seeking a creative and detail-oriented Public Relations Coordinator to support our growing practice. This part-time role is ideal for someone who enjoys building relationships, promoting local businesses, and creating engaging content that connects with the community.

You do not need veterinary experience to succeed in this role, but an interest in animal care and client experience will help you thrive.

About River Rock Animal Hospital

River Rock Animal Hospital is a trusted small animal practice in Midland, MI, known for delivering high-quality care with a strong focus on client relationships. We believe that great medicine starts with clear communication, community trust, and a welcoming experience for every pet owner who walks through our doors.

What You’ll Do

• Plan and execute marketing campaigns and promotions for services, events, and seasonal care

• Manage and grow social media presence across platforms (Facebook, Instagram, etc.)

• Create engaging content, including posts, graphics, and short-form videos

• Coordinate community outreach efforts, including local events, partnerships, and sponsorships

• Build relationships with local businesses, shelters, and community organizations

• Assist with in-clinic promotions, signage, and client communication materials

• Track performance of campaigns and adjust strategies based on results

• Support email marketing efforts, including newsletters and announcements

• Help maintain a consistent brand voice across all platforms

What We’re Looking For

• Experience in marketing, public relations, communications, or a related field

• Proven ability to run promotions and campaigns from idea to execution

• Strong writing and communication skills

• Comfortable using social media platforms for business purposes

• Basic design skills (Canva, Adobe, or similar tools preferred)

• Organized, proactive, and able to manage multiple projects at once

• Creative thinker who brings new ideas to the table

• Veterinary or animal-related experience is a plus, but not required

What You’ll Get

• Flexible, part-time schedule

• Opportunity to make a real impact in a growing practice

• Creative freedom to build and shape the clinic’s public presence

• Supportive, team-oriented environment

This is a great opportunity for someone who enjoys connecting with people, building a brand, and bringing new energy into a community-focused veterinary clinic.

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